Posted by Ayurveda :
Ayurveda is an ancient medicinal process from India which has its roots in the Indian subcontinent and is hugely practised in India and Nepal. But nowadays, the Ayurveda has spread across the globe, and western countries have started to accept the Ayurveda culture for medicinal purposes.
Ayurveda is a medicinal practice where the medicines are derived from specific plants and herbs organically, which are used to treat diseases and illnesses. People trust Ayurvedic medicines more than allopathy treatments as these medicines do not have any side effects and cure 100% of the disease/illness.
What is Ayurveda?
Basically, Ayurveda is a traditional Hindu system of medicine that is based on the idea of maintaining balance in the bodily systems with proper diet, herbal treatment and Yogic breathing or Yoga. In other words, Ayurveda is also termed by knowledge of Life by sages and yogis from ancient India and the subcontinent.
It is attributed to sage Dhavantari, who was a Yogi and the physician to the gods in Hindu Mythology, who is said to receive this knowledge from Lord Brahma. All the concepts from the Ayurveda were earlier mentioned in some of the portions of the Vedas, which is known as Atharvaveda.
The Ayurveda Industry has now spread across the world but is still deeply rooted in the Indian subcontinent, which is proved by the presence of about 80% of key players in the Ayurveda being in India. Earlier, scientists have integrated a few essential herbs like turmeric, ginger, garlic, Indian basil, cumin, etc. with nutraceuticals and food supplements to improve the efficiency of the medicines and provide the required individual dietary.
The Ayurvedic ingredients are widely used in cosmetics, health supplements and dietary foods, personal and oral care products and drugs. Even World Health Organization (WHO) has authorised the adoption of this traditional medicinal system after seeing the results it produces and having no side effects.
Ayurveda Market –
The Ayurveda market is driven by the increased demand from consumers for herbal products, including foods, cosmetics, medicines, etc. Along with this, the traditional practices have made it for the global acceptance of the ayurvedic treatments, which has escalated the Ayurveda market in India and abroad.
In India, several Ayurveda rejuvenation and therapeutic centres are operating in the states like Uttarakhand, Goa, Kerala and Odisha. Ayurveda has established its footprints in western countries like the USA, UK and some of the European countries, as Ayurvedic medicinal centres are being established in some regions of these countries.
With all these things, the rising awareness among the people regarding the benefits of the ayurvedic treatments is making people crave for Ayurveda which is, in turn, helping the Ayurveda market grow at a rapid pace in this highly competitive global market.
What can restrain the growth of the Ayurveda market?
The only restraint that can hamper the growth of the said market is the excessive use of pesticides and insecticides on plants and herbs that can degrade the quality of herbs produced, eventually affecting the end products. With such low-quality herbs being produced, which affects the quality of the end product of Ayurveda can play the role of a major obstacle in the growth of the Ayurveda market.
Along with this, some major key players in the Ayurveda industry do not adhere to the guidelines mentioned by the Ayurveda specialist while producing the ayurvedic products, which is a major challenge for the industry to overcome. With this, the lack of health insurance approvals for Ayurveda treatments, lack of skilled workforce and lack of national accreditation boards for such Ayurvedic institutions is a major thing to look at to help this sector to grow beyond the limits created.
Now, as we have learned about the Ayurveda market and its challenges, let us know about the opportunities this sector offers.
Opportunities in Ayurveda –
Nowadays, people are worried about the harmful effects of chemicals on their health as many hazardous chemicals are used in cosmetics, food products, and hair and body care products.
Consumers are shifting their preference to herbal ayurvedic products to overcome the harmful effects of such chemicals on their bodies, which is why the said market has shown steep growth in the last few years. This creates huge opportunities for Ayurveda professionals and institutes operating in the industry to grow and evolve their medicines and products.
So, with all the information discussed in this article, we can conclude that the Ayurveda market is the next big thing in the coming future and will rule the entire medical and healthcare industry.